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  • Writer's pictureErin West

Seven essential phrases to emphasize a point in Business English

Updated: Mar 8

phrases to emphasize a point in business english
Seven phrases to emphasize a point in Business English

Ever wondered how to make your presentations more powerful? Here are seven phrases that can help you emphasize your points and make your business talks more effective!


1.I would like to underscore that/something.../ to underscore the importance of ...


Examples:


I would like to underscore that we are currently understaffed and require additional resources to meet project deadlines.


I would like to underscore the need for innovative solutions so that we could stay competitive on the market.


The market is constantly changing, and this research underscores the importance of adaptability in our business strategy.


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2. Let's zoom in on something...


Examples:


As we analyze our operational efficiency, let's zoom in on the costs of outdated processes in our company.


In light of the recent surge in negative reviews, let's zoom in on the customer feedback we've received over the last three months.


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3. I'd like to draw your attention to something...


Examples:


I want to draw your attention to the fact that our recent marketing campaign has led to an increase in customer engagement. ("I want to" is more direct and straightforward.)


I'd like to draw your attention to the latest market trends. ("I'd like to" is considered to be more polite and formal.)


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4. something deserves special attention


Examples:


This report deserves special attention. It highlights key insights that could significantly impact our strategy.


This approach deserves special attention because it has the potential to redefine industry standards.


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5. It's imperative that we + V1/ It's imperative to + V1


Examples:


It's imperative that we conduct a thorough review of our financial processes.


It's imperative to file the report by the end of the month.


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6. It is vital/ crucial that ...


Examples:


It is vital that we address customer feedback promptly.


It is crucial that we implement these cybersecurity measures to protect our data.


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7. I can't stress enough how.../ I can't stress that enough:...


Examples:


I can't stress that enough: diversifying is what we need to invest in.


I can't stress enough how important communication is in building strong client relationships.


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