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Here are five simple ways to express contrast in Business English.
1.On the other hand
This idiom is used when comparing two different ideas or situations. It introduces a contrasting idea or viewpoint.
Our sales increased this year. On the other hand, our expenses also went up.
She is great at managing teams. On the other hand, her time management needs improvement.
We met the sales target. On the other hand, customer satisfaction dropped slightly.
2. The flip side
This is a casual way to show another perspective on something or the downside of something.
We cut costs this quarter. The flip side is that employee morale suffered.
The flip side of expanding is the increased workload for everyone.
The flip side of offering discounts is a lower profit margin.
3. Contrary to
Use "contrary to" to show that something is different from what was expected.
Contrary to popular belief, the new policy improved productivity.
Contrary to what was predicted, the merger went smoothly.
Contrary to what many thought, the project was finished ahead of schedule.
4. Unlike
"Unlike" is used to highlight the differences between two things or people.
Unlike last year, this year’s event was a success.
Unlike her colleagues, she prefers to work remotely.
Unlike our competitors, we offer free shipping.
5. As opposed to
Use this phrase to emphasize a contrast between options or ideas. "As opposed to" is sometimes similar in meaning to "instead of."
We decided to expand the business, as opposed to cutting costs.
They offered a higher salary, as opposed to additional vacation days.
She prefers working remotely as opposed to commuting to the office.
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