Go Through the Roof – Meaning in Business English with Real-Life Examples

Erin West
May 26
2 min read

Updated: Jun 1

Go through the roof, meaning. Colored corrugated panels with text: "GO THROUGH THE ROOF. After a 20% discount, orders doubled! www.realbusinessenglish.com." Mood is upbeat. — Go Through the Roof – Meaning in Business English with Real-Life Examples by REAL Business English

Learn Business English vocabulary with our Phrase of the Week!

This week’s phrase is about those moments when something increases very quickly, faster than you expected.

What Would You Do in This Situation?

Imagine this:

Your company launches a new product. You hope it does well. But the next day, orders keep coming in — fast. People are talking about it online. Your team is surprised. One manager says:

Wow! Sales went through the roof!

Go through the roof - meaning in Business English:

Go through the roof in Business English refers to a sudden and very fast increase, for example, in sales, prices, or public reaction.

This Week’s Phrase:

GO THROUGH THE ROOF

idiom

to increase very fast and to a very high level

Go Through the Roof – Meaning and Real-Life Examples

Listen to a Real-Life Example

Go Through the Roof – Meaning and Real-Life Example. Two women smiling at a tablet, discussing promo success. Text bubbles show Go Through the Roof – Meaning and Example dialogue. Office setting, casual attire.

More Real-Life Examples

The new ad campaign is working — our engagement rate went through the roof over the weekend.

Energy prices went through the roof in Q1. We had to update our forecast.

Stress levels went through the roof last week during the rollout.

Honestly, my screen time went through the roof during the audit.

When the product got featured on a blog, orders went through the roof overnight.

Raw material costs went through the roof after the supplier changed their pricing.

We had to cut back because travel expenses went through the roof last month.

User feedback went through the roof after we added the dark mode feature.

Our monthly active users went through the roof after the app redesign.

Let’s Chat!

Have you ever seen sales, costs, or stress levels go through the roof at work? How did you handle it?

It happened to me a few months ago. I was working on a marketing plan with my team. We had everything ready, but then our manager said the company wanted to change the target audience. So we had to go back to square one and start again. It was a little stressful, but in the end, the new plan was better. (Tamar, B1 English learner from Israel)

Now it’s your turn!

Has anything at your job ever gone through the roof — in a good or bad way?

Share your story in the comments — we’d love to hear it!