Gain Traction: Learn This Important Business English Phrase with Real Examples

Erin West
Apr 28
2 min read

Updated: May 11

Gain Traction in Business English. Gain traction meaning. Gain traction real life examples. Blurred city street view from a car mirror at night. Text: "GAIN TRACTION" and dialogue about a campaign gaining traction. — Learn the Meaning of "Gain Traction" in Business English by REAL Business English

Learn Business English phrases with our Phrase of the Week!

This week’s phrase is about what happens when an idea, project, or product starts becoming successful.

What Would You Do in This Situation?

Picture this:

You launch a new app for your company. At first, only a few people download it. You feel a little worried.

But after a few weeks, more and more people are talking about it. Downloads are going up. Even a big blog writes an article about it!

Finally — it’s starting to gain traction.

This Week's Phrase:

GAIN TRACTION

phrase

to start becoming successful or well-known

“Gain Traction” in Business English

Listen to a Real-Life Example

“Gain Traction” in Business English

More Real-Life Examples

Sales Push

-Any luck with the new product?

-A little at first, but now it’s gaining traction, especially with small businesses.

-Good to hear. Maybe we should expand the ad budget.

-Definitely.

New Client Outreach

-How’s the new email strategy working?

-It took a while, but it’s starting to gain traction.

-Nice! Are people responding?

-Yeah, way more opens and replies than last month.

Internal Project

-How’s the new onboarding program going?

-Slowly, but it’s gaining traction. New hires are actually using it now.

-That’s a win. Let’s keep gathering feedback.

-For sure. It’ll only get better.

Let’s Chat!

Have you ever worked on something that took a while to gain traction?

Yes, actually. Last year I started a small online shop for handmade jewelry. In the beginning, nobody bought anything. I felt a little sad. But I kept posting pictures on Instagram and telling my friends. After maybe two months, it started to gain traction. More people followed my page and bought things. Now it’s going much better. (Tarek, small business owner and B1 English learner from Egypt)