SHRINKFLATION: EXPLORING THE DEFINITION AND THE CONTROVERSY

SHRINKFLATION: DEFINITION

Shrinkflation is a term used to describe a sneaky tactic some companies use. Instead of raising prices, they maintain their original price but reduce the quantity or size of a product.

This tactic can be frustrating for consumers because they end up receiving less for the same amount of money they used to pay. It's a way for companies to maintain their profit margins without immediately alarming customers with price hikes.

SHRINKFLATION: CONTROVERSY

Shrinkflation is not without controversy. Critics argue that it can be misleading and erode consumer trust. Shoppers who have become accustomed to specific product sizes may feel cheated when they discover the reduction in quantity. On the other hand, proponents argue that it allows companies to maintain competitive prices and keep products accessible to a broader audience.

So, the next time you notice your favorite snack or household item seems a bit smaller, you might be experiencing shrinkflation in action.

Have you ever experienced shrinkflation in action?